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Amy, owning a neighborhood is a major commitment rooted in consistency, activity, and information delivery. For Sale signs (and sold riders) are the most critical component to your success. Here is what I coach agents to do…

1. Have magnetic car signs so when you drive through your target market people see you and know it is you. you can always take them off when you care to do.

2. Drive through the target market at different times several times a week. Visibility is a must and people have different schedules – differing the times will allow you to have a bigger impact on the overall audience.

3. Preview every listing as it comes on the mls in the market and leave a card developed to communicate your expertise in the specific market area. these listings will sometimes expire. I recommend visiting the house AGAIN about 10 days short of whatever is the common mls contract length to ensure your card is in the Seller’s hand.

4. Go after every expired listing in the target market. Call AND knock on the door – most agents mail and you cannot be “most agents” to accomplish your goal. People have a much harder time saying NO face to face than through mail or a call.

5. Visit every FSBO not to list the day you meet but to see if they will pay a buyer agent. Come back the next day to preview – do it this way so you can increase the number of contacts face to face to build a relationship. If they will pay the buyer side you are half way to getting the listing in terms of their motivation to FSBO by avoiding the cost of using an agent.

6. Deliver monthly stats and neighborhood news. Thank people in the newsletter who reach out to you (anywhere) with referrals to show your audience that people really do it. The neighborhood you target will not know these people acutally live outside the neighborhood.

7. In the newsletter, offer some services help – babysitter, easy classifieds, security alerts, etc – think of what an HOA company would want to communicate.

8. Announce SOLDs (success) in the market those you do personally, as well as those that someone in your company may have done (get their permission). Rather “I did it” say “We did it”. It is your contact information on the card they will remember not who sold the house.

9. Set up a posterous.com blog to make it the community site. This is a very simple site to take pictures and post from your phone, write a quick email (blog post) and post, and it’s free.

10. Be human – if possible.

11. Commit to be disciplined – it is the only way you will make this a success. It will take 6 months to show any positive signs – if you go after the FSBOs and Expireds (face to face – not hiding behind mail) it will shorten the amount of time it takes to start seeing results.

Here are my 15 ideas for a brand new agent!

1. Have a notebook computer with a contact manager in the cloud! Also get a Real Pro website if possible!

2. Database of at least 200 people, would have all their contact info (email and phone)

3. Daily schedule to go by! Prospecting would be 25% of my time!
a. Would write 5 hand written notes a day!
b. Door knock 25 doors a day using 50/66 rule
c. Call 5 sphere of influence each day
d. I don’t stop unless I have done 40 contacts each day!

4. Hold open house on homes during the week from 4 pm to 6pm if I have nothing else going on!

5. Set up Social Media tools (Twitter, Facebook, LinkedIn, You Tube,Blog)  would use these tools one hour a day.

6. First thing would set written goals for myself and have an accountability partner! Also have a business plan to know where you are going!

7. Training
a. I would get the old Star Power cd’s and listen to each day!
b. I would subscribe to Star Power monthly!
c. I would take CRS 201 listing class, 202 buyer class, 200 business plan class and 210 referral class in the first two years of business!
d. I would shadow somebody in a market one hour away who is doing the amount of business I want to do!

8. I would create a logo and slogan and have a professional picture of myself I would use everywhere!

9. I would find systems that I like, tweet them to your liking and put them in place!

10. Find two great mortgage officers and learn everything about financing I can learn! I would blog about it as I was learning!

11. Have my photo and direct number on all my signs and also my website address!

12. I would schedule one day off each week to stay sharp!

13. I would go and meet the players in that market face to face, every top broker, agent, title and mortgage person and then send a hand written note to each!

14. Develop my elevator speech, what I do in less than 15 seconds!

15. I would offer my services to as many clubs and schools to come in and speak for their club or school!

Hope this help, it is off top of my head!

Thanks Mike!

So, we’ve decided to bring the CDPE training course to the Las Vegas-area to help you learn how to increase your transactions while improving the communities we serve and even the impression of our industry as a whole.

CDPE Live! Designation Course

July 14 & 15

Suncoast Hotel & Casino

9090 Alta Drive

Las Vegas, NV

http://www.cdpe.com/go?p=DPIBSPL&w=DPIBSPL

Today, the CDPE foreclosure avoidance education will help you become profitable, but creating a positive impact in the lives of distressed homeowners is priceless.